63% OF PEOPLE CLICK ON GOOGLE ADS WHEN SHOPPING ONLINE.
If you’re looking to instantly show up at the top of Google or social sites, then PPC is the way to go. Also known as Digital Marketing Facebook and Google Ads allow you to dive into any market and start bidding on the keywords your customers are searching for or have interest in. It is by far the quickest most effective way to start driving targeted traffic to your site.
Don’t be fooled by the simplicity of setting up a PPC campaign. Getting it started is the easy part but having it return a significant ROI is another story. Managing these platforms and actively adjusting your campaign is something that should only be handled by Digital Marketing professionals.
PPC management is a crucial component to any digital marketing campaign and shouldn’t be ignored.
What is digital marketing?
In short, Digital Marketing is any kind of advertising that appears in a digital medium. While this can include digital TV and Radio, in the main the term applies to internet advertising. A digital marketing strategy or digital marketing strategies are the techniques used across one or more online platforms. The most popular are of course Google and Facebook, though most Social Media Platforms now offer a digital-marketing-agency, many opportunities.
Then there is eMail Marketing, where previous or potential customers are emailed offers. Although digital marketing services usually cover this type of management, it can be very expensive. Often when eMail based Digital Marketing is required, it is done in-house my a marketing team. Popular tools are Active Campaign, Infusionsoft and Mailchimp, though there are many more. To learn more about eMail Marketing, contact one of our digital marketing strategists by clicking here.
Why do I need Google Ads?
There are many features of a Google PPC campaign that are appealing to small, medium, and large businesses:
Google Ads is probably the fastest, easiest way to get targeted traffic to your site overnight. It instantly places you into the top positions on Google where two-thirds of humans are searching.
Make no mistake, no matter what industry you’re competing in, Google Ads is still the most effective form of Digital Marketing advertising in the digital market today. Unlike SEO (which is an ongoing long term strategy), Google Ads allows you to hit the ground running, testing keywords and ad copies immediately.
In fact, the main reason Google Ads are so popular, is because businesses of all sizes and budgets can participate. It doesn’t always take a massive Digital Marketing budget to see results.
Small to medium sized businesses, and local family run business can run very small campaigns in their local area to get more people in the door.
There are several features of a Google PPC campaign that are appealing to small, medium, and large businesses:
Unlike traditional media such as newspaper and television, Digital Marketing allows you to track and improve the performance of your ads.
Google Ads allows for maximum reach based on factors like gender, age, location and weather.
Leading Digital Advertising Platform
Google searches are responsible for 96% of all web searches globally.
Return on Investment
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads