Building a Great WordPress Website for Small and Medium-Sized Businesses: A Comprehensive Guide
What do you need to build me a website?
In today’s digital age, having a strong online presence is crucial for the success of small and medium-sized businesses (SMBs). A well-designed website not only establishes credibility but also acts as a powerful marketing tool. WordPress, a popular content management system (CMS), offers a flexible and user-friendly platform for SMBs to build their online presence. In this blog, we will discuss what SMBs need to provide to a website developer to create a great WordPress website. We will cover aspects such as images and image quality, content and objectives of the website, target keywords for SEO, requirements for an e-commerce store, and the significance of digital marketing. So what do I need to build me a website?
What do we need from you
Visual appeal plays a vital role in capturing and retaining visitors’ attention. To provide a website developer with images of high quality, ensure the following:
a. Use professional photography: Invest in professional photography or high-resolution stock images that align with your brand and resonate with your target audience.
b. Optimise image size: Compress images without compromising quality to maintain fast loading times. Large image sizes can negatively impact user experience.
c. Consider where you want to present your images, when deciding if the image is Landscape or Portrait. In many cases it is impossible to present an image taken in Portrait view, as Landscape and vis versa.
Creating good written content requires a thoughtful approach and strategic execution. Here are some effective strategies to create engaging written content that captivates your audience and boosts SEO:
Understand Your Audience
Begin by gaining a deep understanding of your target audience. Identify their needs, interests, and pain points through market research and customer feedback. Develop detailed buyer personas to guide your content creation process effectively.
Craft Compelling Headlines
The headline is the first impression of your content. Craft attention-grabbing and compelling headlines that generate curiosity and encourage click-throughs. Incorporate relevant keywords into your headlines to optimise them for SEO.
Provide Value and Solve Problems
Focus on delivering valuable information that addresses your audience’s challenges and provides solutions. Offer practical tips, industry insights, how-to guides, and educational resources that establish your brand as a trusted source of expertise.
Use Clear and Concise Language
Write in a clear and concise manner to ensure easy comprehension. Avoid jargon and technical terms unless necessary, and break down complex concepts into digestible chunks. Use short paragraphs, bullet points, and subheadings to improve readability.
Incorporate Keywords Naturally
Conduct keyword research to identify relevant keywords for your industry and target audience. Incorporate these keywords naturally throughout your content, including in headings, subheadings, and body paragraphs. However, prioritise the reader’s experience over keyword density to maintain a natural flow.
Tell a Story
Engage your audience by incorporating storytelling elements into your content. Share anecdotes, case studies, or personal experiences that resonate with your target audience. Stories have a powerful impact on human emotions and can leave a lasting impression.
Include Visual Elements
Complement your written content with visually appealing elements. Incorporate relevant images, infographics, and videos that enhance the reader’s understanding and make the content more engaging. Optimise image alt tags with relevant keywords for SEO benefits.
Edit and Proofread
Before publishing your content, meticulously edit and proofread it to ensure grammatical accuracy, clarity, and coherence. Typos and errors can diminish the credibility of your content and brand. Remember, the team at Brag Design are here to help out with this, so don’t be afraid to ask us to proof read your content and correct issues.
Promote and Share
Creating great written content is only part of the equation. Actively promote and share your content through social media, email newsletters, and other marketing channels. Encourage your audience to share your content, comment, and engage in discussions.
By focusing on creating great written content that engages customers and incorporates SEO best practices, you can establish a strong online presence, attract organic traffic, and build a loyal customer base. Continuously analyse your content’s performance,
Communicate your business objectives to your developer
When embarking on a new web build, it is essential to provide your web developer, such as Brag Design, with clear and well-defined business objectives. Your website should align with your overall business strategy and serve as a powerful tool to help you achieve your goals. Here’s why providing your business objectives is crucial.
Customised Website Design
By sharing your business objectives with your web developer, you enable them to create a customised website design that caters to your specific needs. Whether your goal is to generate leads, drive online sales, enhance brand awareness, or establish thought leadership, your web developer can tailor the design, layout, and functionalities to align with these objectives.
Effective User Experience
Understanding your business objectives helps your web developer create an intuitive and user-friendly website. They can design the navigation, content structure, and conversion paths in a way that guides visitors towards your desired actions. A website that aligns with your objectives will deliver a seamless user experience, making it easier for visitors to engage with your brand and take desired actions, such as making a purchase or filling out a contact form.
Targeted Content Strategy
Your business objectives inform the content strategy for your website. By sharing these objectives, you enable your web developer to craft a content plan that effectively communicates your message to your target audience. Whether you aim to educate, inform, entertain, or inspire your visitors, your web developer can create compelling content that supports your objectives and resonates with your audience.
Measurement and Analytics
Defining your business objectives allows your web developer to incorporate appropriate analytics and tracking mechanisms into your website. This enables you to measure the performance of your website against these objectives and make data-driven decisions. By having clear objectives in place, you can track metrics such as conversion rates, bounce rates, and goal completions to evaluate the success of your website and identify areas for improvement.
Future Growth and Scalability
Sharing your business objectives with your web developer ensures that your website is designed with future growth and scalability in mind. As your business evolves, your website should be able to accommodate new features, functionalities, and marketing strategies. By providing your objectives, your web developer can build a flexible and scalable website that can adapt to your changing needs, saving you time and resources in the long run.
That’s what we need to build you a website
Providing your web developer, such as Brag Design, with your desired content & business objectives is vital for creating a website that aligns with your goals, delivers a seamless user experience, supports targeted content strategies, enables measurement and analytics, and allows for future growth. Collaboration between you and your web developer is key to ensuring a successful web build that helps you achieve your business objectives. Of course, we are here to guide you through this and make it really easy to get your business online. Get in touch with us now to learn more.