Get your business online using the DIY Method
Here are the steps required to get a small to medium-sized business online with WordPress and then market it with Google Ads:
Firstly, you will need to set up a WordPress website
You can start by purchasing a domain name and web hosting plan, and then install WordPress on your hosting account. Many beginners may then choose a suitable WordPress theme that fits their business needs and customise it as per their requirements.
You will then need to create content for your website. This content should describes your business, products, and services in a clear and concise manner. It will include writing web copy, creating product pages, and uploading images and videos.
Optimise your website for search engines:
Ensure that your website is optimised for search engines by using relevant keywords in your content, creating descriptive meta tags, and optimising your website’s speed and performance.
Set up a Google Ads account
After you get your business online, create a Google Ads account and set up your ad campaign. Define your target audience, create your ad copy, and set your budget and bidding strategy. You will then need to create landing pages for your ads. You should create landing pages that are specifically designed to match the message and offer in your ads. This will help to increase the likelihood of conversions.
You will then need to Monitor and optimise your campaign. Continuously monitor your campaign’s performance and make adjustments as needed. This may include tweaking your ad copy, adjusting your targeting, or modifying your bidding strategy. Measure your campaign’s results using Google Analytics to track conversions, traffic sources, and other key metrics. Use this data to refine your campaign and improve your results over time.
Get Your Business Online with an expert
A digital marketing agency like Brag Design, can build a WordPress website to generate sales and leads using Google Ads and SEO by following a comprehensive approach. Our process to get your business online and kicking goals involves the following steps:
- Understanding the client’s business: The agency first seeks to understand the client’s business, its goals, and its target audience. This helps them to develop a digital marketing strategy that is tailored to the client’s specific needs.
- Building a WordPress website: The agency builds a WordPress website that is optimised for search engines and user experience. This includes designing a website that is mobile-friendly, fast, and easy to navigate.
- Keyword research and on-page optimisation: The agency conducts keyword research to identify the most relevant keywords for the client’s business. They then optimise the website’s pages and content for these keywords, including meta tags, headings, and alt tags.
- Off-page optimisation: The agency focuses on off-page optimisation, including building high-quality backlinks and managing the client’s online reputation.
- Setting up Google Ads: The agency sets up and manages Google Ads campaigns that are tailored to the client’s target audience, budget, and business goals. This includes developing ad copy, selecting keywords, and managing bidding strategies.
- Measuring and analysing data: The agency continuously measures and analyses data to optimise the website and Google Ads campaigns for better performance. This includes using analytics tools to track website traffic, conversion rates, and user behaviour.
- Conversion optimisation: The agency focuses on conversion optimisation, including improving website design, developing effective landing pages, and creating compelling calls-to-action.
- Ongoing optimisation: The agency continually optimises the website and Google Ads campaigns for better performance. This involves testing different approaches, refining strategies, and making adjustments based on data.
By following this approach, a digital marketing agency like Brag Design Frankston can effectively get your business online, by building a WordPress website, which generates sales and leads with Google Ads and SEO. The agency’s expertise and experience can help businesses achieve their digital marketing goals and grow their online presence. Most important, we not only get your business online, we design a Website and Digital Marketing package to suit your budget and your goals.
To find out more about how Brag Design can help you get your business online, why not book a no obligation discovery call. We can take you through through the process and explain is easy to understand language, how to get your business online and start generating sales or enquiries.